College Money Evolves

In the mid-seventies

College Money dove into college planning by helping parents of high school students pay for college by maximizing financial aid. The rules were clear and there were legal and financial instruments to accomplish it.

In the eighties

Things began to change. Legislation modified many of the financial tools to make them less advantageous, if not completely inadvisable to use for college funding.

In the nineties

Continuing changes to the financial aid formula resulted in a second formula that colleges began to use when dispensing nonfederal and nonstate funds. The rules kept getting tighter and college costs kept skyrocketing.

In the 2000's

Understanding the new rules and how they affected families' ability to provide a college education for their children required a shift in focus from counting on lots of financial aid, to understanding how colleges doled out their own endowment funds. The focus now became how to make students most attractive to the college of their choice. Non-need based financial aid became even more important, as many colleges started using their own financial aid to attract the students they wanted. Financial aid was still a factor to consider, but now the focus was more on the merits and abilities of the students and less on ability to show financial need.


College savings plans have improved and now trying to prefund as much of college as possible is a serious goal. It brought grandparents back in to the picture as helpers in the family strategic plan.

College Money's focus is to look at college as an impediment to parents' lifestyle plans after their youngest graduates. In addition, no parent is excited about their children being unable to buy a house or support a family because their education loans are so ruinous.

College Money educates parents and students on positioning the student to appeal to colleges. In addition, parents are encouraged to take their own plans for their post-college lives into consideration when designing their college strategy. Financial considerations and issues are referred to the family's financial adivsor.